About
Founded in: 1997
Location: Brighton, UK
Tool name: DATA Inspector
Web address: https://verified-data.com/data-inspector/
What data protection problem(s) your tool addresses:
Scheduled audits to programmatically identify and flag any collected personally identifiable information (PII) in Google Analytics - both Universal Analytics and GA4.
Performs a user access and permission audit that requires affirmative confirmation for each user to not be flagged as a potential breach.
Are there any transfers of personal data outside EEA when using your tool?
No. All data processing and storage is located on AWS, Ireland.
Short description of the tool:
The DATA Inspector is a cloud-based tool to audit the data in your Google Analytics properties - both Universal and GA4. After granting, the tool auto-inspects your data via the Google Analytics API, drilling down and applying “decision tree” logic to assess its quality and governance.
Suspected PII is identified via the integration of Google AI (DLP engine). Checks cover 38 languages and include tax IDs, social security IDs, Driver license numbers, IP addresses, credit card details, bank details, passport numbers, health IDs etc. Any suspects are scrubbed in memory, meaning no suspects are stored by our service.
The audit process requires affirmative confirmation for each Google Analytics user to not be flagged as a potential breach.
Full details here:
Help: PII Audit Reference Guide - Verified Data
https://verified-data.com/pii-reference-guide/
Tool name: PAGE Inspector
Web address: https://verified-data.com/page-inspector
What data protection problem(s) your tool addresses:
Scheduled audits crawl website pages based on a user's consent choice in order to identify and report on what tracker pixels are being loaded and what cookies are being set. The purpose is to emulate a real web visitor.
Reports reveal the "coverage" of trackers and cookies being used and whether this compiles with the visitor's consent choice.
Are there any transfers of personal data outside EEA when using your tool?
No. All data processing and storage is located on AWS, Ireland.
Short description of the tool:
The PAGE Inspector is a cloud-based website crawler built to simulate and verify a user's consent to being tracked i.e. the principles of GDPR and the ePrivacy Directive. The auditor sets the geolocation, browser type, number of pages to crawl, and what consent choice applies - such as "accept all" or "reject all". The PAGE Inspector then emulates a visitor journey and maps what cookies and tracker pixels load during a session, allowing the auditor to confirm if this matches the user's consent choice.
Aimed at data agencies, data consultancies and privacy professionals.