About

Founded in: 2018

Location: Headquarters in Dublin, Ireland

Web address: www.truata.com

Tool name: Trūata privacy-enhanced analytics

What data protection problem(s) your tool addresses:

Trūata’s portfolio of products cater to organizations no matter where they are in their data privacy journey. Our solutions unlock advanced insights at pace, while complying with the most stringent global data protection standards to deliver access to unparalleled privacy-enhanced analytics. Trūata solutions integrate with your infrastructure, cultivating superior data management, increasing interdepartmental and external data collaboration. Safely extract maximum value from your data while mitigating privacy risks, stimulating growth, and boosting brand reputation.

• Strengthen consumer trust through transparent data use, reinforcing business decisions and streamlining costs in the process.
• Deploy seamless automation with safe, intuitive safeguards, secure in the knowledge that your organization is adhering to rigorous regulations.
• Maximize the utility of your data within your existing infrastructure, minimizing risk and enhancing organizational interoperability.

One of the biggest challenges that organizations face today is the ability to quantify and mitigate re-identification risks in their customer data so safe data can be activated, processed or shared at speed. Organizations are relying on manual governance processes to assess privacy risk. Subjective decision-making is feeding into overly conservative decisions about data use and human oversights are creating vulnerabilities. The volume of data that businesses are now working with is at such a scale that it is often beyond human capability to effectively assess and surface hidden risks. Trūata offers pseudonymization and anonymization solutions that enable users to do more with their data at speed and at scale.

Are there any transfers of personal data outside EEA when using your tool? No

Short description of the tools:

Trūata Pioneer is a business intelligence application that separates the analyst from the data. It is a self-serve tool that enables the user to draft their own SQL queries which can then be executed against anonymised data, without allowing event- or user-level detail to be returned, or any records that contain re-identification risk.

Trūata Calibrate performs automated privacy risk assessments on your data assets and carries out targeted transformation actions to mitigate re-identification risks. Via a centralized dashboard, you can scan and quantitatively measure your privacy risk at speed and access standardized risk scores that support the most stringent regulatory requirements. This not only brings efficiency and objectivity to the assessment process, but it also enables teams to create an auditable library of risk-verified assets, which ensures your team can maximize data utility to drive growth.

Trūata Combined Analytics enables multi-party collaboration using anonymized data so organizations can safely access and share untapped customer segment insights without ever sharing or pooling their underlying data. By widening their data lens, organizations can gain advanced intelligence that can be used to steer marketing strategies and drive growth.

Trūata Anonymization Service is an award-winning cloud-based proprietary solution that independently anonymizes and analyses data to deliver actionable analytics while respecting privacy. Limits on data collection and retention plus the tightening of criteria for processing personal data are having far reaching business implications affecting operational efficiencies, product development, marketing programmes and customer acquisition. Independent anonymization enables analysis on larger portions of your data universe - delivering unbiased results to power data-driven decision making.